All ads in Turn It Blue Ads must be linked to an advertiser—basically, the committee responsible for the  content of that advertisement. When you create an advertiser, all campaign audiences and creative files will link to that particular advertiser.

• If you are a candidate or cause committee, this is your official organization name, such as The Committee to Elect Reese Davis or Friends of Jamie Monroe. This will likely be the same name you have used to register with the appropriate election authority (whether the FEC or a state/local agency).
  
• If you are an organization running ads on behalf of yourself, this is likely the official name of your organization that you used when your organization was created. It may be something like Citizens for a Brighter Future or the Community Improvement PAC. If you are an organization running ads on behalf of other committees or organizations (and this is permissible under applicable law), you will need to set up a separate advertiser for each "Paid for" disclaimer you intend to use.
  
• If you are an agency setting up ads on behalf of clients, you must set up a separate advertiser for each client, candidate, or cause on whose behalf you are running ads. Each advertiser must reflect the end-user on the "Paid For" disclaimer on the advertisements and click-through page.
  

This document is intended to help provide clarity on how the advertiser function works within the Turn It Blue Ads platform, and it does not constitute legal advice. You as the user are responsible for accurately and correctly entering this information in compliance with applicable laws that pertain to your advertisements.

We do not monitor your advertising for compliance purposes, nor do we provide any compliance advice. If you are unsure what the advertiser name should be, please consult with competent legal counsel in your jurisdiction for clarification.