When uploading video files, it's important to ensure that they meet certain requirements to ensure they are accepted and uploaded to the Ad portal. We’ve put together a handy checklist to make sure your files are ready to go! You can also utilize handy free resources like AdValify -Video Validator to troubleshoot your creative video files. 


New Offer Alert: Having trouble uploading your video creative files? Let our Creative Team at Turn It Blue handle it for you. Whether you’re facing challenges or just need a little extra help, our expert team will format and upload your video file directly to your creative folder in your account. You can purchase Creative Upload Support - Video from the Creative Store.


For Programmatic Digital Video Creative : 


  • All videos should be provided in .mp4 format.
  • All videos must be under the 100MB max file size per creative unit.
  • All videos must be in 16:9 aspect ratio (no square videos or vertical videos).
  • All Programmatic Video (Pre–roll / Mid-roll) videos must adhere exactly to one of four standard ad lengths:
    • :06-sec :15-sec :30-sec :60-sec

For Connected TV (CTV) and Streaming OTT Video Creative:


  • All CTV/OTT videos should be provided in .mp4 format.
  • All CTV/OTT videos must be within the 50MB-250MB minimum / maximum file size range
  • All CTV/OTT videos must be in 16:9 aspect ratio (no square videos or vertical videos)
  • All CTV/OTT videos must adhere exactly to one of two standard ad lengths: 
    • :15-sec :30-sec

For CTV - videos must also meet the following technical requirements:

  • Dimensions (px): 1280x720 (minimum) // 3840x2160 (maximum)
  • Bit Rate: 15-30 mbps
  • Bit Depth: 8 or 16
  • Codec: H.264 or Apple ProRes 422 HQ
  • Frame Rate: 23.98 or 25 or 29.97
  • Audio:
  • 2-Channel Stereo
  • PCM or AAC Format
  • If PCM:16 or 24 Bit Depth
  • 192-256 kbps Bit Rate
File Size:

Check if your files are too large. Files being used for a programmatic video campaign must be under 100 MB in size, while files being used as part of a CTV/OTT campaign must be within 50MB-250MB. If your file exceeds this limit, ask your creative vendor for a smaller file, or consider compressing it before uploading.

Video Duration:

Ensure that your video is not too short or too long. Videos must meet one of the exact standard video lengths

For Programmatic Video (Pre–roll / Mid-roll) there are four standard ad lengths that your video must adhere to:

:06-sec           :15-sec                :30-sec             :60-sec

For CTV and OTT Video (Streaming Services) there are two standard ad lengths that your video must adhere to:

:15-sec           :30-sec

If your video falls outside this range, you may need to trim or extend its duration accordingly.

PRO TIP:
For Programmatic - :06-sec and :15-sec units have substantially more inventory than :30-sec or :60-sec For CTV/OTT -  :30-sec units are preferred for placements.
We highly recommend having at least one :15-sec and one :30-sec creative in your media mix.
Aspect Ratio:

Verify that the video has the correct dimensions. The recommended aspect ratio is 16:9, which provides a horizontal widescreen format. If your video has a different aspect ratio, you may need to resize or crop it to meet the required 16:9 ratio.

File Format:

Confirm that your video is saved in the right file format. The acceptable format for upload is .mp4 (MPEG-4). If your video is in a different format, you may need to convert it to .mp4 using video conversion software or by asking your creative vendor.


**For Display Ads, requirements can be found here.


Still having trouble getting your videos uploaded? Reach out to success@turnitbluedigital.com and we will help resolve the issue.