Every video ad you upload for use in the Turn It Blue Ads platform will need to meet three key ad specifications: file dimensions, file size, and file type. Your ad files must meet these three specific parameters in order to work properly in available inventory.

  1. File Dimensions - Your video ads operate on a ratio of width to height—and of course, video length. This ensures that your video fits properly in the space provided by ad inventory.
  2. File Size - the file size refers to the amount of data in any given file. Digital files are measured in bits (very, very, very small pieces of data) and bytes (very small pieces of data). Files that are too large won't load appropriately and will negatively impact your ad results. 
  3. File Type - the type of file is simply the way the data is saved and stored. Different file types work in different ways, so it's important that your file is saved in the appropriate file type for it to work appropriately. If your file type is incorrect, there are plenty of free options to change your file type quickly and easily.

1. File Dimensions

All videos must be in 16:9 ratio (no square videos or vertical videos).
  • For Digital Video placements there are FOUR standard ad lengths that your creative must fall within:
    • :15-sec (preferred length)
    • :30-sec 
    • :60-sec (limited inventory)
    • :90-sec (very limited inventory)

  • For Connected TV (CTV) / Streaming placements there is only ONE standard ad length:

    • :30-sec (required)
PRO TIP: Ads that are :15-sec units and :30-sec units have substantially more inventory across all formats of digital video. To run Connected TV a :30-sec unit is required.  We highly recommend having at least one :15-sec and one :30-sec video in your creative mix.

 

2. File Size

All videos must be under the 100 MB per creative unit. If you aren't sure how large your ad is, you can check by viewing your file information on your computer.

If you're using a PC, navigate to the Windows File Explorer and locate your file. Right click the file and select "Properties," then locate the file size in the pop-up window.  If you're using a Mac, navigate to the file in your Finder window, then right-click the file name and click "Get Info" to view the file size.

As a handy guide for digital size conversions, 60,000,000 bytes = 60,000 kilobytes (KB) = 60 megabytes (MB) = 0.06 gigabytes (GB). Therefore, the largest file size usable in the platform is 100 MB or 0.1 GB. If your size is measured in whole gigabytes (GB), it is far too large, and you'll need to size the file down.

There are many free file compressors that you can find online, such as freeconvert.com, which allows you to set your target file size so you know you get the correct size file.

 

3. File Type

All videos should be provided in .mp4 format. If your video is in a different format than .mp4, you can take advantage of free online video converters like cloudconvert.com to help you change your video file into the appropriate format.

Note: If a political ad, please ensure your 'Paid for by' disclaimer is clearly visible and meets your campaign's particular reporting requirements. Disclaimers must be visible at least for the final 4-secs of any video ad, although local election laws may have additional, stricter requirements.

There are three easy ways you can create your video ads:

  1. Consider one of our custom video production packages to consult with our award-winning creative team for a custom scripted video unique to your campaign.

  2. Purchase one of our fully customizable video templates in the Turn It Blue Ads Creative Shop.

  3. Shoot your own video ad with your iPhone camera or compile photos together with your own audio recording.

 

Want help with your creative services?

Check out our Creative Shop when logged in to your Turn It Blue Ads account, or send us an email at creativeshop@turnitbluedigital.com to talk with one of our Creative Concierges!