Knowledge Base

Turn It Blue Ads Premium Data Partners

First and foremost, Turn It Blue Ads aims to serve progressive and Democratic campaigns with the highest quality voter and political data available on the market today. 

With that in mind, we are pleased to partner with two premium data partners to provide the industry's most frequently updated voter records and modeled political data from L2 Political Data and TargetSmart.

Between these two premium partners we are able to offer hundreds of unique segments that reach the full breadth of 190million+ voters and 240million+ consumers across the United States.

30+ Additional Trusted Data Partners

The digital advertising industry as a whole relies heavily on relationships with trusted data partners to ensure accurate deliverability. These data partners work constantly in the background to identify those that match your target audience parameters (selected in our Turn It Blue Ads audience builder). Data partners use aggregated and PII-compliant methods to create 'identity device graphs' — in essence linking an individual to all the different devices they use regularly over the course of their day. This could include a person’s computer at work, their laptop at home, a tablet, smartphone, smart TV, etc.

These device graphs are built using a combination of 'deterministic' data (i.e. from logged-in data, such as when you are logged into Google, Facebook or other platforms), and 'probabilistic' data (which looks more broadly at devices connected to a common household IP-address and uses advanced modeling to make assumptions about which device belongs to which household member based on consumer purchase data, site tracking / channel watching activity, and other similar data points. Across these probabilistic and deterministic data sets, our trusted data partners typically provide a match accuracy of up to 80%.

Turn It Blue Ads works with over 30+ trusted data partners and are constantly evaluating each partner's data accuracy to ensure our clients have the best possible results with their digital advertising investment. These data partners span many verticals including consumer data, purchase behavior data, credit bureau data, voter file data, and donor data to name a few. Our proprietary custom segments found in our Turn It Blue Ads audience builder blend the best of these data sources to create reliable audiences that regularly outperform key performance indicators in the digital advertising sector.

Here are just a few of our additional Trusted Data Partners:

1-1 Matched Audiences

Turn It Blue Ads was proud to be the FIRST self serve ad platform to offer 1-1 matched audiences to our customers in 2018. Since then, we have continuously upgraded our matching ability, now utlilizing multiple on-boarders and a 53-point data processing method to ensure your custom audiences have as high of a match rate as possible (Turn It Blue's match rates often exceed 90% -- noticeably higher than the industry average of 50-60%). We match across multiple on-boarders and utilize an identity graph model to ensure your audience will run across all relevant devices, rather than just a single desktop or mobile or CTV ID.

*Please note that Voter File Custom Audiences and 1-1 Matched Audiences have minimum size requirements when running political advertising. To learn more about political advertising requirements, please click here.