Political ad audiences compile data from a variety of sources to create a healthy mix of individuals who you want to hear your message. If you choose to upload your own data (such as a list from your voter file), that data goes into our system to match individual voter records with digital identifiers (such as IP addresses or mobile device IDs). Unfortunately, this data doesn't always match everyone on your list because sometimes first party data can be outdated or unable to match with someone's digital footprint, so it's important to build in audience segments from trusted third party data sources, too. That way, you can send ads to a healthy cross-section of your target audience.
You can create completely custom audiences using things like political affiliations, demographics, interests, age and gender, or you can use one of our custom, curated audiences like "Pro Choice Voters" or "Base Engagement Universe" to quickly address the voters you need to reach. These audiences are hand-built by the pros at Turn It Blue Digital to meet the most common needs of our customers.
Once you've chosen what your target audience looks like, all that's left to do is narrow down where your target audience lives— what's left is a robust segment of targeted voters in your area.