Sure thing! If you already have access to VAN
(VoteBuilder) through your local
Democratic organization or state
party, you can absolutely use your
access to build your targeting
audiences using any of the parameters
available in VAN. Just build a new
list, and export it as a .csv file
with at least the following
information, each in separate columns:
- VAN ID (other unique ID)
- Full Voter Name
- Physical Address
- City
- State
- Zip
**Please note, this list should be exported as individuals, not households. Households in the name column will kick back an error message.
Optional information that also helps:
- Email Address (include as many
as are in the file - one per
column)
- Phone Number (include as many as
are in the file - one per
column)
You will then want to format your .csv file into the Audience Data Template before uploading it to the platform. .
From your Turn It
Blue Ads account, you can create your audience ahead of time by navigating to 'My Audiences' then,
Click, 'Create Audience'.
Then click on Voter File & CRM Audience to start your upload process. From there, please follow these steps: Check out the help-guide for uploading your own list to target in the Turn It Blue Ads system.
Having trouble uploading your list or want to save time? Let our Client Success Team handle it for you. Whether you're facing challenges or just need a little extra help, our expert team will re-format and upload your list straight to your My Audiences tab in the Ads platform. Visit our Creative Store and purchase the Voter File or CRM List Formatting and Upload.
Please note: Hulu and Roku do not accept CRM or Voter File audience matching. If your Standard CTV campaign is set to a CRM or Voter File audience, and you also select Hulu or Roku add-ons, we will default to your geo-targeting selection plus a "likely voter" screen for your Hulu and Roku buys. Reach out to our Client Success team at success@turnitbluedigtal.com if you would like to adjust this targeting.