New in 2024: Organization Accounts now have the ability to create and run campaigns under multiple advertisers! We recognize many organizations have complex structures and multiple reporting entities. This now allows for seamless separation between these advertiser accounts for easier reporting.
We have also added a new 'My Advertisers' tab on the left sidebar to easily manage and edit your existing advertisers (including their election advertising disclosures), as well as create new advertisers prior to launching a campaign.
Turn It Blue Ads is required to collect information related to each advertising entity -- in this case your 'end client' -- inclusive of the Advertiser's name and the Advertiser's primary domain URL. If the Advertiser will be running ads categorized as 'Election Advertising', we will also collect relevant political declaration information for that Advertiser during the campaign setup process.
This security and organizational setting ensures that trusted Organizations and Agency Partners like you have the flexibility to run campaigns for multiple clients without the hassle of logging in and out of multiple accounts...while simultaneously keeping your reporting / analytics and campaign management processes for each advertiser effectively walled off from one another.
What aspects of the Turn It Blue Ads platform are affected by this Advertiser distinction?
Your clients' campaigns, audiences, creative assets and analytics reports will be associated to their unique Advertiser ID.
When uploading or creating new audiences or new creatives, you will have to designate which Advertiser you want to associate these assets with. Once associated with an Advertiser, they cannot be re-designated to a different Advertiser. If you accidentally assigned an asset to the wrong advertiser you will have to re-create the asset by re-uploading it to the correct Advertiser.
One benefit of this asset designation process it that it will prevent inadvertent usage of one client's assets in another client's campaign setup.
If you have any further questions about Advertisers or how they should be set up for your clients, reach out to our Success Team at success@turnitbluedigital.com or our Agency Partner Support Team at partners@turnitbluedigital.com.