Your "campaign" in Turn It Blue Ads is basically a set of ads going to a targeted group of people for a specified budget over a pre-determined period of time.

During the course of an election cycle, a candidate for elected office may run one or multiple digital ad "campaigns" to reach their goals.

For example, a candidate may run one campaign to reach persuadable voters with issue-focused creative files, then run a second campaign to send GOTV-focused creative to people with strong progressive values who need an extra reminder to vote.

Each campaign in the Turn It Blue Ads platform functions and runs independently of the others, and each has its own timeline and $500 minimum budget. Remember, you can use the same audience and creative files across multiple campaigns.