Yes! The ability for our trusted Agency Partners to add a margin to their client's campaigns is one of the primary added benefits of the Agency Partner account type. 
 
To add your agency's margin, simply toggle the 'Add Agency Margin' button on Step 1 of the Campaign Builder. You will be able to enter your margin in a % format in the appearing input box. 
 
As you add in your agency margin an information box to the right will confirm your % margin and the resulting dollar amount that you will be making from the margin you have added. 
 
Agency Margin_Turn It Blue 2021-07-15 14-48-50.png
 

How does it work?

In the example above, if your client had paid you $5000 to run their campaign (seen in 'Campaigns Overall Budget') and you entered in a 15% agency margin, we would only charge your agency account for $4250, earning you $750 from what the client already paid you. 
  • Please note: We do not pay this margin out to you after the fact. We simply reduce the amount billed during the campaign pre-pay and continue to show you all analytics and campaign statistics as if the client had actually spent $5000. The true amount spent in the platform will be $4250.
 

A couple of final notes on Agency Margins:

  1. Please remember that, as a tiered Agency Partner, you already earn dividends on qualified ad spend in the platform. These dividends are based on the actual amount of dollars paid to us, not the pre-margin budget. So, you'll earn more of a dividend when the agency margin taken is less...and your clients will be happier because more of their budget went to actual ad spend.
  2. We have implemented a reasonable 40% cap on margins. Please note that average agency margins are often between 5% and 20%. It is very rare for them to exceed 30%. 
If we encounter egregious margins being taken by our Agency Partners, the Turn It Blue Ads team reserves the right to review your partnership status with us at any time. 
 
If you have any questions about how Agency Margins work, or how to best implement a margin that works for both you and your clients, don't hesitate to reach out to our Partner Success team at partners@turnitbluedigital.com.