For cost estimation purposes, we advise that most CPMs (cost per mile or Cost Per 1,000 Impressions) will fall in the following ranges, depending on your creative / placement type, and how many targeting parameters you have attached:
- Digital Display (Banner Ads): Pricing will span between $3 CPM and $25 CPM, with a median CPM range of $6-$12
- Digital Video (Web / Mobile / In-App): Pricing will span between $12 CPM and $50 CPM, with a median CPM range of $15-$35
- Connected TV / Streaming Services: Pricing will span between $35 CPM and $150 CPM, with a median CPM range of $40-$75
Because your CPM may vary from campaign to campaign, we always pass on the true cost of the ad placement on to you so you get the full benefit of your ad budget.
Many competitors charge flat-rate CPMs...and then try to bid the lowest possible rate to make the highest possible profit off of your ad buy. For instance, they may charge a flat rate CPM of $15 for a display ad campaign. But often times, display ad CPM's fluctuate between $3 and $6...and that ad buyer is collecting the difference! That means you are paying a hefty premium for lower quality inventory!
With Turn It Blue Ads, you can trust we're always placing your ads in the best inventory available and at a cost that stretches your budget as far as possible—because we all benefit when your ads perform better, not just when you spend more.
Want to estimate how far your budget will take you...or figure out your ideal budget based on audience size and campaign length? Click here to use our free Estimator Tool!