A
Conversion/Acquisition
campaign is an ads campaign
designed to attract new people
(acquisition) or encourage
existing contacts to take a
specific action (conversion),
such as making a donation,
signing up for a newsletter,
or filling out a form.
These campaigns typically
involve targeted messaging and
various marketing channels
layered together, such as
email, social media, and
display or programmatic video
ads.
Successful Conversion/Acquisition
campaigns are more expensive than regular
viewability or click-driven campaigns, with
the most campaign goals costing between $100
and up to $1,000 per conversion, according to M+R's 2024
Benchmarks Report.
Key
components of a successful
conversion/acquisition
campaign include defining
clear objectives, identifying
the target audience, crafting
compelling content, selecting
appropriate channels, and
measuring and analyzing
results to optimize future
efforts.