Once your campaign is live, you can edit many components of the campaign without interrupting the campaign's delivery.
Once you have logged into Turn It Blue Ads, navigate to the Campaigns list by clicking "Campaigns" in the lefthand navigation menu.
Next, locate the running campaign that you'd like to edit. You can begin the editing process by clicking the kebab menu to the right of the campaign, then choosing "Edit Campaign" from the dropdown menu.
Please note: if a campaign is in draft mode, you can also edit it using this same process, however you will be able to access the entire campaign set up to edit it as you initially created it. The following pertains to editing Running campaigns.
Once you click "Edit Campaign," you will have the option to edit several aspects of your campaign.
To edit your ad sets, including the type of ads, the dates of specific creative sets, or the optimization goals of your ads sets, select "Edit Ad Sets" from the pop-up menu. You will be directed to an editing screen.
There are a few options you can edit within this screen:
Edit your Ad Set's Goal Optimizations
If you would like to change the optimization goals of your ad sets, you can switch between goals of Clicks to Website, Viewability, and Video Completion Rate (for video campaigns only).
Edit the Run Dates of Each Ad Set.
This is helpful if you would like your campaign to use specific creative files on specific dates. If you would like to edit the end dates of your entire campaign, you should edit the campaign's end dates. If you would like to change the end dates of a specific ad set, this screen is the most helpful place to make that change.
Add New Ad Sets
Lastly, this screen will allow you to add new ad sets to your campaign. If you would like to add additional creative files or additional goal optimizations. Once you choose to edit new campaigns, you will have the opportunity to upload new creative files in the next step.
Once you have updated your ad sets, click "Update Campaign."
A successfully edited campaign will receive a pop-up message letting you know your campaign has been updated with your changes. These changes will take effect immediately, but may take up to 24 hours to appear in your dashboard and on your reports.
Please Note: Creative swaps on Hulu and Roku campaigns are strongly discouraged. Because of the way Hulu and Roku require your ads to be purchased, any changes require a new creative audit by the platform (which can take up to 3-business days), causing your ads to stop running over that period of time and potentially under-deliver over the full campaign. Please reach out to success@turnitbluedigital.com to learn more about this process.