In short, no. Due to more restrictive targeting options and less overall household reach, we don't recommend running a standalone campaign to just Hulu. Instead, these premium placements are an excellent ADD-ON option, meant to supplement our standard Connected TV campaigns built on the Turn It Blue Ads platform.
If you have a larger budget, choosing to add an additional layer to your campaign with a Hulu add-on is a great option to enhance your standard CTV campaign! Please note, Because we are accessing premium, guaranteed inventory on your behalf, Hulu has a $3,000 minimum ad spend. For example, if you plan to add on Hulu, you will need to have your initial Standard CTV budget of at least $500 plus another $3,000 for Hulu.
Reminder: Our standard Connected TV campaigns offer industry-leading household addressable targeting, and deliver to hand-curated deals across popular streaming platforms like Sling, Fubo, DirecTV Stream, Discovery+, Paramount+, Peacock and many others.