Before you can retarget voters who visit your website, you'll need to embed a small piece of code, known as a "pixel," onto your website. Although the pixel remains invisible to website visitors, it plays a crucial role in gathering essential data that enables your ads to effectively reach your audience.
To initiate this process, begin by accessing the Turn It Blue Ads platform. Click on "My Audiences" found in your tabs menu on the left hand side of your screen.
This will open your Audience tab, where you will choose to 'Create Audience'.
Next, you'll be taken to a screen to choose which type of audience you want to target—to use retargeting ads, you'll choose "Re-targeting" from the list of audience options.
This action will prompt a new page to open, allowing you to configure and test your pixel.
In Step 1: Name your audience something that will be familiar to you and your team so you know what it is. If you're just planning to use one re-targeting pixel, something like "Reese Davis- Retargeting Audience- website" should be fine; but if you want to use multiple re-targeting pixels over several ad campaigns, you may need to be more specific.
In Step 2: Click "Generate" to create your pixel—a line of code will appear in the line in Step 3.
Step 3: Use the "Copy" button to the right to copy the code to your clipboard. Do not close this window, because we will return to it in
Step 4: Once the pixel is copied to your pixel, you will need to place it on your website:
If you use a website built through a Turn It Blue Launch Kit, you will place your pixel by logging into your website editor, then clicking "Settings" on the left sidebar. Next, you'll choose 'Head HTML'. Paste the code from Step 3 of the Turn it Blue Ads platform into the "Body End HTML" box and hit 'Save'. Don't forget to click "Republish" in the top right to push these changes to your live site!We don't offer support services for non-Turn It Blue websites, but we have provided some links below to help with placing your pixel if you use a different website:
- If you use a Wix website, try these instructions.
- If you use a Square Space website, try these instructions.
- If you use a WordPress website, try these instructions.
- Use a different site platform? Try Googling the name of your platform + "Edit Header Code" to find information about how to add your pixel.
Don't forget to come back to Step 4: Once you've placed your pixel, go back to the open Turn It Blue Ads platform and verify your pixel is working. Just paste the URL of the web page where you placed your pixel into the blank and click "Verify." You will get a notification that the verification process has begun, and an email confirming whether your pixel is working within 24 hours.
Lastly, click "Save Audience" in the top right corner to create your audience. You can go ahead and attach it to a campaign as normal once it's saved.
Within the next 24 hours, you can expect to receive an email confirming the successful setup of your pixel or, alternatively, notifying you of any errors if it was set up incorrectly.